Fresh off his recent accomplishment at the RSV World Championship in Schutzhund dog sport, our Head Trainer Alex Cooper was invited on the BBC Essex Breakfast Show to talk about one of his favourite topics – helping owners understand what’s truly involved in getting and raising a dog.
The conversation followed a segment about the launch of the new series For Dog’s Sake, presented by Pete Wicks and filmed with Basildon’s Dogs Trust. The show highlights the emotional and rewarding world of dog rescue and rehoming, setting the perfect stage for a discussion about responsible ownership and training.
The reality of dog ownership
In the interview, Alex spoke with presenter Sonia Watson about the rising number of dogs ending up in rescue centres, a trend linked to the surge in dog ownership over recent years.
“Some people are getting the dogs they want, not the dogs they need,” Alex explained.
“When they start looking for help, the education isn’t always there to teach them how to deal with their breed and the genetics they have.”
He encouraged listeners to research carefully before bringing a new dog home, not just by appearance or popularity, but by matching a breed’s energy, temperament, and needs to their own lifestyle. Breeds such as Border Collies or German Shepherds, for example, thrive on hours of daily activity and mental work and without that outlet, frustration and behavioural issues can easily develop.
The importance of consistency and patience
Alex also touched on one of the most common misconceptions about dog training: the idea that a few puppy classes are enough to shape long-term behaviour.
“People have this misconception that a few puppy sessions or six training classes are enough,” he said. “As dogs go through adolescence, their behaviour changes, and some need maintenance throughout life.”
Dogs, like humans, learn through routine and repetition. Training is a lifelong process and a mix of structure, patience, and ongoing engagement.
This is why, at K9 Generation, the team is using reward-based methods to help owners build habits that last, making training a positive experience for both dog and handler.
Social Media vs. Real-World Training
Another topic Alex raised was the impact of social media on owners’ expectations. Many videos online show “quick fixes,” but as Alex reminded listeners, real training takes time.
“The biggest thing disrupting things at the moment is social media,” he said. “People often see that things can be fixed in two minutes — but with a dog, it’s a ten-year journey, chipping away, chipping away. That’s what makes them so special.”
From Film Set to World Stage
While the interview focused on responsible dog ownership, Alex’s story naturally turned to his own dog, Banzai, a once-unmanageable film dog who went on to become World Champion in tracking, obedience, and protection.“He’s a German Shepherd, a working line, so he comes with a lot of energy. I got him at two and a half years old. He was a film dog and was a bit mischievous and didn’t really fit the role in the end,” Alex shared. “But with hard work and patience, he became the world champion. It can be done.”Banzai’s transformation, from a “dog no one could handle” to one of the most consistent competitors in the world, can inspire many owners who feel their own dogs are “too difficult.” His story is living proof that with structure, time, and the right guidance, any dog can learn.
Final Thoughts for Prospective Dog Owners
Alex’s key message to listeners was simple: before getting a dog, take the time to understand what that commitment really means.
- Research breeds and match their needs to your lifestyle.
- Commit to training beyond puppyhood.
- Be consistent — progress takes time.
- Seek help early if you’re struggling.
At K9 Generation, Alex offers puppy, one-to-one, and residential training across Essex and London, helping owners build confidence and clear communication with their dogs.
Discover More
- You can hear Alex’s full interview on the BBC Essex Morning Show (14/10/2025, 2:15:25 in the show).
- Read about Alex Cooper and Banzai — From Film Set to World Stage
- Explore our Residential Dog Training Guide